New Release MC-202 Exam Questions- Salesforce MC-202 Dumps

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MC-202 Test Cram Pdf | Latest Salesforce MC-202: Salesforce Certified Marketing Cloud Email Specialist

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers


NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

Answer: A

Explanation:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.


NEW QUESTION # 70
Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

Answer: C

Explanation:
To create a sendable data extension from various tables including orders, subscribers, and product line items, the marketer should use Data Designer. Data Designer allows users to define and relatedata within Marketing Cloud, facilitating the creation of complex data relationships and data extensions used in journeys and campaigns.
References:
Salesforce Marketing Cloud Documentation on Data Designer


NEW QUESTION # 71
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

Answer: C

Explanation:
The "From Address Management" section in Salesforce Marketing Cloud allows marketers to see a listof all email addresses and domains that are verified for sending. This feature helps ensure that only authorized email addresses are used for sending emails, maintaining the credibility and deliverability of the emails sent through Marketing Cloud.
ce:
Salesforce Marketing Cloud Documentation: From Address Management


NEW QUESTION # 72
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

Answer: A

Explanation:
Purging inactive subscribersis a critical step to maintain email deliverability. High bounce rates from inactive or invalid email addresses can negatively impact sender reputation and deliverability. By cleaning the email list and removing inactive subscribers, the retailer can ensure that emails are being sent to active and engaged recipients, thereby improving overall deliverability.
References:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices


NEW QUESTION # 73
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